‘Let’s Talk’ Safe Sex – Packaging

Tasked with Caterpillar Inc & Trojan Brand Condoms for my Capstone class, I knew I wanted to do something minimalistic. My project revolves around the idea to raise awareness about practicing safe sex. Caterpillar would provide the funds and Trojan would make a limited edition condom for the collaboration. I also wanted to redesign the condom packaging with more information about safe sex. The cover would have a funny joke about “wrapping up” and to always use a condom before having sex. The back would have the logo I designed for the project with information about HIV & STI’s if you don’t use a condom.

For my poster design, I wanted to continue the minimalistic idea with a simple equation. What happens when you use and don’t use a condom. The caterpillar icons, I used their trucks to represent ‘people’ and the result will either equal ‘love’ or a ‘baby’.

Here’s a brief video of the collaboration.

Software Used: Illustrator
Photography: Myself, using a Canon EOS REBEL SL1 and edited in Photoshop